CPG Strategy & Operations for Retail and CPG
SRG's Proven Branding Expertise
Branding is vital to both a business’s success, company identity, marketing plan, and competitive strategy. Strong brand identity, when continuously and consistently communicated, effectively builds brand, business, and market share growth with consumers.
Developing a recognizable and profitable brand identity presents particular challenges—both internally and externally—for a company. Strategic Resource Group’s (SRG) branding experience and offerings include:
SRG Helps Consumer-Packaged-Goods Companies to Drive Revenue and Operational Efficiency
-
Brand Strategy
-
New Brand Creation and Successful Product Launch Initiatives
-
Market Opportunities Analysis
-
Consumer Segmentation Analysis
-
Segmentation Analysis
-
Market Positioning
-
Advertising Strategy
-
Packaging, Positioning, and Special Packs
-
Pricing and Promotion Strategy
Consumer Market Analysis
SRG’s in-depth consumer market analyses cover “The United Nations” of consumer constituencies to increase sales and market share for CPG companies, retailers, co-ops, ESOPs, and services companies.
SRG’s research and analyses help refine business initiatives for new and existing brands, marketing, store remodeling, and site selection decisions.
Strategic Resource Group has extensive experience in all aspects of consumer market analyses, including:
-
Consumer Behavior and Buying Analysis
-
Geo-demographic Analysis
-
Consumer and Opportunity Analysis
-
Focus Group Research and Analysis
-
Retail Distribution Analysis
-
Consumption Analysis
Marketing & Advertising Strategy
to Increase Revenue
Strategic Resource Group offers marketing and advertising services to help clients increase sales and market share, improve their brand’s business, and utilize digital channels to enhance traditional communications and marketing. The areas we focus on are as follows:
-
Brand Strategy
-
Competitive Opportunity Analysis
-
Omnichannel marketing
-
Consumer strategy
-
Media Buying (Digital, Social, Broadcast & Out-of-Home)
-
Ad Copy and Creative
-
Broadcast Media and Overall Communication Strategy
Business Operations Analysis
A company’s profitability and efficiency depend highly on its organizational effectiveness and retail operation success. Operational analysis is important to identify those areas of the business that are working as well as those that need improvement.
By analyzing historical and projected performance, including assessing current retail operations and economic factors, a company can identify key opportunities to improve operations.
An effective operational analysis will take into account several key components that promote the company’s ability to be profitable, competitive, and financially sound. To that end, Strategic Resource Group offers services that include:
-
Retail operation effectiveness and efficiency.
-
Marketing and merchandising assessment.
-
Natural disaster and special situation supply strategies and opportunities.
-
Staff and labor scheduling.
-
Staff and labor scheduling.
-
Department and category assortment analysis.
-
Supply chain efficiency.
-
Inventory loss and shrink improvement analysis.
Promotions Merchandising
Strategic Resource Group professionals have strong experience analyzing merchandising opportunities as highly effective promotional strategies. Our offerings in this area include:
-
Competitive analyses.
-
Promotional program effectiveness and opportunities.
-
Promotional pricing analyses.
-
Category, department, and chain promotional assessments.
-
Private label promotional opportunities. Promotional effectiveness by supplier and by major brand.
-
New category and new business promotional opportunities.
-
Merchandising Private Label with non-competing Power Brand.
Strategic Planning
Strategic planning is crucial to establishing a framework for a company’s long-term vision, business objectives, and strategies. A carefully targeted plan will provide an organization with focus, energy, and momentum to pursue its mission.
Before developing a strategic plan, it is necessary to establish a critical review of past performance. It can be difficult to develop a future approach without analyzing the current operations and success to date. SRG offers strategic planning services that include:
-
Business opportunity analysis. Strengths, Weaknesses, Opportunities, Threats (SWOT) analyses.
-
Marketing and advertising effectiveness and efficiency review.
-
Competitive opportunities/analysis.
-
Consumer analyses.
-
M&A analysis.
-
Consumer geo-demographic opportunities analyses.
-
Strategies to increase profitable sales and market share.
Private Label Portfolio
As your company seeks opportunities to establish and maintain competitive advantages through private label strategies, SRG has in-depth experience to navigate the following:
-
Private label brand acceleration.
-
Multi-Tiered private label brand strategy (i.e. Super-Premium, Premium, Traditional, Value-Control, Generic).
-
Competitive pricing strategy. Promotional strategies.
-
Special pack strategies.
-
Merchandising and marketing strategies.
-
Omnichannel advertising strategy.
-
Packaging and graphics.
Strategic Sources
Reductions in purchasing services and goods (while maintaining quality) can lead to significant company savings. Strategic sourcing for goods and services involves implementing changes to spending and procurement to cut costs.
Strategic sourcing initiatives, which typically generate savings ranging from 5% – 15% or more, may include analyzing, negotiating, and managing purchasing agreements, equipment and materials to achieve sustainable results.
SRG has a proven track record of identifying and prioritizing sourcing opportunities to maximize return. Strategies/capabilities include (but are not limited to):
-
Savings of goods and services not-for-resale.
-
Benchmarking.
-
Analytical toolbox for qualified supplier negotiations.
-
Retail goods for sell-through to shoppers. Strategic sourcing.
Warehouse, Transportation & Distribution
Strategic Resource Group has proven success in retail and wholesale supply chain analyses that focus on accuracy and efficiency. To deliver superior warehousing and transportation solutions, the SRG professionals target the following areas:
SRG has a proven track record of identifying and prioritizing sourcing opportunities to maximize return. Strategies/capabilities include (but are not limited to):
-
Distribution site and distance analysis.
-
Warehouse productivity analysis.
-
Inbound and outbound shipping analysis.​
-
Promotional sales distribution analysis. Daily, weekly and monthly distribution analysis.
-
Natural disaster and special situations warehousing and preparation.
-
Warehouse optimization model.
Brands We Support:
