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Writer's pictureStrategic Resource Group

Target is "Transformative" with Private Label Brands

Updated: Nov 20


Target private label brands exhibit transformative marketing moves

Reuters quoted Burt Flickinger in a story about Target.com's decision to begin accepting Food Stamps and ramping up its Good & Gather Private Label offerings: “Target will put a leading national brand like Nestle on a display, but put the Target (private-label) item right next to it, to get the consumer to cross over,” said Burt Flickinger, managing director at Strategic Resource Group, a consulting firm, adding that the move was “transformative.”



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