Consumer Brands

Sound brand management strategies, buttressed by effective marketing tactics, are highly effective tools in creating the value or premium proposition.

Strategic Resource Group’s professionals are highly experienced in the development of product campaign strategies and assisting in the tactical implementation to maximize the ROIC of limited marketing and advertising budgets.

SRG Insights consumer brands experience and offerings include:

  • Brand strategy from start to finish
  • New brands creation
  • Market opportunities analysis
  • Consumer segmentation analysis
  • Market positioning
  • Advertising strategy
  • Packaging, Positioning, and Special Packs
  • Pricing and promotion strategy