Consumer Market Analysis

Understanding business issues at the local level can help companies determine what drives customer traffic and increases satisfaction. A consumer market analysis can keep companies apprised of trends in purchasing behavior and demographics in order to increase traffic and outsell the competition. This analysis can also provide feedback that will shape advertising initiatives and inform store remodeling and site selection decisions.

An independent market analysis produces information on a company’s consumer demographic and socioeconomic profile relative to that of its competitors. Strategic Resource Group has extensive experience in all aspects of this business service, including:

  • Consumer behavior analysis
  • Geo-demographic analysis
  • Population density and opportunity analysis
  • Focus group research and analysis
  • Retail point of distribution analysis
  • Consumption analysis