Branding Initiatives

A successful branding initiative can be vital to the development of a company’s identity, marketing plan and competitive strategy. Brand identity involves important information about a company that, when continuously and consistently communicated, establishes an awareness of and specific expectations for that company’s products and services.

Developing effective and profitable brand identity presents particular challenges—both internally and externally—for the company. Strategic Resource Group’s branding experience and offerings include:

  • Brand strategy from start to finish
  • New brands creation
  • Market opportunities analysis
  • Consumer segmentation analysis
  • Market positioning
  • Advertising strategy
  • Packaging, Positioning, and Special Packs
  • Pricing and promotion strategy