Branding Initiatives

Branding is vital to a business’ success, company identity, marketing plan, and consumer and competitive strategy. Strong brand identity, when continuously and consistently communicated, effectively builds brand, business, and leading market share growth with consumers.

Developing a recognizable and profitable brand identity presents particular challenges—both internally and externally—for a company. Strategic Resource Group’s (SRG) branding experience and offerings include:

• Brand strategy

• New brands creation and successful product launch initiatives

• Market opportunities analysis

• Consumer segmentation analysis

• Market positioning

• Advertising strategy

• Packaging, positioning, and special packs

• Pricing and promotion strategy