Sound brand management strategies, buttressed by effective marketing tactics, are highly effective tools in creating the value or premium proposition.
Strategic Resource Group’s professionals are highly experienced in the development of product campaign strategies and assisting in the tactical implementation to maximize the ROIC of limited marketing and advertising budgets.
SRG Insights consumer brands experience and offerings include:
- Brand strategy from start to finish
- New brands creation
- Market opportunities analysis
- Consumer segmentation analysis
- Market positioning
- Advertising strategy
- Packaging, Positioning, and Special Packs
- Pricing and promotion strategy
Burt Flickinger III quotes
The path to higher consumer satisfaction and profitability is through a bigger and better portfolio of private brands.” Burt Flickinger III quote ...
thinkexist.com/quotes/burt_flickinger_iii/
thinkexist.com/quotes/burt_flickinger_iii/
Burt P. Flickinger III Topics Page - USATODAY.com
Collection of all USATODAY.com coverage of Burt P. Flickinger III., ... retail sector is becoming leaner and meaner amid a difficult consumer environment. ...
content.usatoday.com/topics/topic/Burt+P.+Flickinger+III
content.usatoday.com/topics/topic/Burt+P.+Flickinger+III
Hispanic consumers are target in reshaping of drug's food offering ...
The first step is understanding what that consumer wants. ... of bringing in key staple categories to stores with a large Latin consumer base," said Burt Flickinger, ... "Products that appeal to kids don't have to be Hispanic brands. ...
findarticles.com/p/articles/mi_m3374/is.../ai_n15697147/
findarticles.com/p/articles/mi_m3374/is.../ai_n15697147/
The Luxury Brand Effect: Should BMW Sell Ketchup? - TIME
Aug 5, 2009 ... Many luxury brands are desperate, and a new study shows that moves ... to an upcoming study in the Journal of Consumer Psychology, ... "A luxury brand can extend itself across luxury channels," says Burt Flickinger III, ...
www.time.com/time/business/article/0,8599,1914011,00.html
www.time.com/time/business/article/0,8599,1914011,00.html
The Co-Marketing Paradox
Scanner marketing is a new phrase that entered the consumer package goods ... One management consultant, Burt Flickinger, draws a clear bead on the situation: .... They were buying brands. More specifically, they bought the equity that ...
www.duke.edu/~mccann/cpg/scanmktg.htm
www.duke.edu/~mccann/cpg/scanmktg.htm
Latest Analyst Comments on Kmart Corporation - Alacra Street Pulse
Latest comments on Kmart Corporation by Burt Flickinger of Strategic Resource Group, ...But with consumer confidence subdued, unemployment near 10% and .... into Lampert's hedge fund mystique, customers continued to abandon its brands. ...
pulse.alacra.com/analyst-comments/Kmart_Corporation-C1069360
pulse.alacra.com/analyst-comments/Kmart_Corporation-C1069360
[PDF]
Annual Industry Reviews
File Format: PDF/Adobe Acrobat - View as HTML
Guest contributor and industry consultant Burt Flickinger notes ..... includes: clearest company strategy, most important consumer brands for retailers, ...
www.supermarketalert.com/pdf%20docs/.../4annualreviews-web.pdf
Guest contributor and industry consultant Burt Flickinger notes ..... includes: clearest company strategy, most important consumer brands for retailers, ...
www.supermarketalert.com/pdf%20docs/.../4annualreviews-web.pdf
Recession Diet Just One Way to Tighten Belt - NYTimes.com
Apr 27, 2008 ... Behind the belt-tightening — and brand-swapping — is the collision of several... Burt Flickinger, a longtime retail consultant, said the last time he saw such significant changes in consumer buying patterns was the late ...
www.nytimes.com/2008/04/27/business/27spend.html
www.nytimes.com/2008/04/27/business/27spend.html
To find out more about SRG's capability in this area, please This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
