Private Label Portfolio Strategy

As corporate overhead costs continue to escalate, retailers are increasingly using private label portfolio development as a counterweight against inflationary industry trends.

More and more, companies seek opportunities to establish and maintain competitive advantages through private label strategies. SRG has in-depth experience in the private label category, including:

  • Private Label Brand Creation
  • Multi-Tiered Private Label Brand Strategy (i.e. Super-Premium, Premium, Traditional, Value-Control, Generic)
  • Competitive Pricing Strategy
  • Special Pack Strategy
  • Consistent Promotional Strategy
  • Multimedia Advertising Strategy
  • Merchandising and Marketing Strategy
  • Packaging and Graphics